Hi there,

Thank you so much for looking around my store, it means the world to me!

Here at East Ivy you will find a thoughtful collection of high-quality, sustainable and organic pieces for Mum and Baby, and I pride myself on my beautifully curated gift boxes.

East Ivy was founded in 2021 after my daughter was born and I struggled to find high-quality and sustainable products for her. I was overwhelmed by the number of 'fast-fashion' products that used harsh fabrics and were ruined after a few cycles in the wash. I became determined to find ethical and eco-conscious goods for her and my family, and I decided to create a store to share my findings with the world. 

As my daughter was born in the height of the global pandemic, baby showers and gender reveal celebrations as we know them were off the table. That is why I have decided to also branch my business out into curating beautiful gift boxes with our products that can be posted directly to the recipient. While we may not always be able to be near, we can still show our love and celebrate together in new ways. 

I am committed to making a positive change and I am always looking for sustainable ways to operate. We have teamed up with One Tree Planted to offer you the opportunity to plant a tree with your purchase. We are also donating a portion of our sales to not-for-profit organisations that I am passionate about. 

I hope you love my products and store as much I do!